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Smart, scalable marketing leadership to grow your business with confidence

Fractional marketing leadership and hands-on execution to help you scale smarter, tell a stronger story, and drive real results.

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Why work with me?

Content That Converts
Leverage authentic content and brand storytelling to engage your audience and transform interest into tangible results.

Go-to-Market Strategy & Product Positioning
Launch with confidence using strategic messaging, positioning, and go-to-market (GTM) execution that resonates with your audience and drives adoption.

Flexible Engagement
Adapt quickly with scalable marketing services that evolve alongside your unique needs and growth goals.

Strategic Guidance
Cultivate your team’s potential and implement a winning marketing strategy with an experienced, proven leader.

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Services

  • This option provides strategic oversight from a seasoned marketing leader — without the overhead of a full-time hire. Ideal for organizations that have executional resources but need high-level direction, planning, and team leadership.

  • This option focuses on building a robust brand narrative and content framework to engage your audience and drive leads. Perfect for companies that want to elevate their storytelling, positioning, and overall market presence.

  • This option provides expert product marketing and GTM support for companies launching new products or refining their positioning. Ideal for companies looking to drive adoption, improve messaging, and equip their sales teams for success.

  • This option combines the leadership of a Fractional Marketing Director with hands-on content & brand work or product marketing & GTM strategy. Great for companies that want strategic oversight and consistent execution tailored to their specific needs.

Case Studies

  • "Product Launches" text in a green organic shape

    Executing Product Launches That Capture Market Attention

    Led GTM strategies for three enterprise SaaS launches, exceeding lead targets by 40%, boosting enterprise engagement by 30%, and positioning Power Factors as a market leader.

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  • "Content Strategy" text in a blue organic shape

    Building a Content Engine That Fuels Engagement and Demand

    Developed a content engine, increasing website traffic by 200%, LinkedIn followers by 650%, and share of voice by 10x, driving brand visibility and engagement.

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  • "Team Development" text in a green organic shape

    Scaling a High-Performance Marketing Team

    Unified four marketing teams post-acquisition, optimized operations, and implemented new tools — tripling output and driving 7x revenue growth from $10M to $80M.

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  • "Brand Building" text in a blue organic shape

    Transforming Brand Perception to Strengthen Market Leadership

    Rebranded and repositioned Power Factors, increasing website traffic by 200%, securing top-tier media placements, and driving an award-winning global thought leadership campaign.

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