Building a Content Engine That Fuels Engagement and Demand
CHALLENGE:
Lack of content strategy limits brand authority and engagement
When I joined Power Factors, there was no structured content strategy. Marketing efforts were inconsistent and we lacked a clear approach to thought leadership. As a result, we missed opportunities to establish industry authority, engage prospects, and generate leads.
As the company expanded through acquisitions, the challenge grew: we needed a scalable, strategic content approach to unify messaging across brands, strengthen our industry presence, and drive measurable business impact.
A scalable, multi-channel content strategy
I developed and executed a comprehensive content strategy that aligned with business goals while supporting long-term brand growth.
Built a structured content engine, introducing an editorial calendar covering blog posts, social media, press releases, video, product one-pagers, e-books, white papers, webinars, and ads.
Hired and led a content specialist and graphic designer to scale content production and maintain brand consistency.
Expanded into new content formats, launching short-form video, a monthly three-part thought leadership video series, LinkedIn carousel posts, and infographics to boost engagement.
Strengthened paid ad performance, collaborating with my team to refine ad copy and creative assets for digital campaigns across multiple channels.
Implemented SEO and content performance tracking, optimizing for visibility, engagement, and lead generation.
APPROACH:
IMPACT:
Increased visibility, engagement, and industry influence
These initiatives significantly strengthened Power Factors’ brand presence, industry authority, and audience engagement.
Increased website traffic by 200% and improved qualified lead generation by 15% within 90 days of website launch.
Boosted social media engagement, growing LinkedIn followers by 650% (from 2K to 15K) and YouTube subscribers by 1800% (from 20 to 380+).
Increased media mentions, driving a 10x increase in share of voice (from 1.1% to 11.7%) in just nine months.
Developed and launched 100+ marketing assets annually, including e-books, videos, blogs, ads, and landing pages — resulting in 1K+ downloads per year and 75K+ video views annually.
Positioned Power Factors as a thought leader, increasing brand trust, industry credibility, and audience engagement.
