Marketing team standing and laughing and collaborating at a table

Fractional Marketing Support

Have executional resources but need high-level direction, planning, and team leadership? Get strategic oversight from a seasoned marketing leader — without the overhead of a full-time hire.

    • High-level oversight of marketing strategy, planning, and team management.

    • Regular check-ins with founders / executives to define KPIs and align marketing with business goals.

    • Monthly or quarterly reporting on marketing performance and ROI.

    • Guidance for in-house or freelance marketing team members (content specialist, designer, product marketer, etc.).

    • Implementation of processes and tools to improve collaboration (e.g., project management and automation platforms).

    • Ensure the brand story is consistent across all channels and resonates with target audiences.

    • Collaborate with leadership on rebrands or new product / service launches

    • Development of messaging, positioning, and go-to-market (GTM) strategy for new products or feature launches.

    • Collaboration with product, sales, and marketing teams to ensure a seamless GTM execution.

    • Creation of targeted campaigns, launch plans, and enablement materials to drive adoption and growth.

Smiling team working together at a table with papers, coffee mugs, and an iPad

Product & Go-t0-Market Strategy

Looking to drive adoption, improve messaging, and equip your sales team for success? Bring in expert product marketing leadership and GTM support to help you refine your positioning and launch new products successfully.

    • Competitive research, positioning, and launch roadmap.

    • Collaboration with product, sales, and marketing teams to ensure alignment.

    • Development of clear, compelling messaging that resonates with target audiences.

    • Differentiation strategy to position products effectively in the market.

    • Creation of content (one-pagers, pitch decks, battle cards) to equip sales teams.

    • Development of training materials to improve sales positioning and confidence.

    • Coordination of multi-channel campaigns to drive awareness and adoption.

    • Support for internal and external communication of product launches.

    • Metrics tracking, feedback loops, and iteration to improve product-market fit.

    • Continuous refinement of GTM approach based on data-driven insights.

Two women and one man looking at a piece of paper. The man is standing and the women are sitting at a desk with a laptop on it

Content & Brand Strategy

Need to elevate your storytelling, positioning, and overall market presence? I’ll help you build a robust brand narrative and content framework to engage your audience and attract more qualified leads.

    • Comprehensive evaluation of existing content assets.

    • Definition of content pillars, editorial calendar, and brand tone.

    • Development of high-value assets (blogs, white papers, video scripts, etc.).

    • Guest posting and industry publication placements to increase your brand’s credibility.

    • Refine or rework brand messaging for clarity and consistency.

    • Website copy updates, product positioning, and brand storytelling.

Two men and one woman standing and looking at a piece of paper

Hybrid: Fractional Director + Content or Product Strategy

Want strategic oversight and consistent execution tailored to your specific needs? Combine the leadership of a Fractional Marketing Director with hands-on content and brand work or product marketing and go-to-market strategy.

    • Weekly or bi-weekly strategy sessions with executives.

    • Oversight of marketing team and deliverables.

    • Unified brand narrative in all marketing channels.

    • Ongoing brand audits to ensure messaging resonates and remains up to date.

    • Key metrics reporting on content performance, lead gen, and brand visibility.

    • Continuous refinement of strategies based on data and feedback.

  • Focus on either Content & Brand Strategy (core content, messaging, thought leadership) or Product Marketing & GTM (positioning, launch strategy, sales enablement).